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Emperia creates virtual holiday store for Lacoste, with an NFT twist

Emperia has announced the launch of Lacoste’s first ever virtual store ahead of the holiday season.

Upon entering the experience, customers are taken through a crocodile’s mouth, where they find themselves in a showroom featuring five seasonal products, all shoppable viewed in 360°.

As users continue their journey into the second room, Emperia has developed a gamification feature that enables them to interact with more products in the Christmas range.

A third and final token gated room is nestled at the end of the store, exclusive to VIP customers in UNDW3 (Lacoste’s Web3 community) that are in possession of a Lacoste NFT.

Throughout December, ‘loot’ boxes will be dropped within this room for UNDW3 customers to collect, and five users will be selected at random daily, to win a prize.

Created in partnership, using Arianee’s token gated technology to bring this room to life, customers will be encouraged to keep coming back for new surprises.

“Web3 engagement doesn’t start at minting. The personalisation of shopping experiences, whether physical, digital or immersive, is the key to the future of Web3 customer journey. We are delighted to show that our on the shelves token gated solutions can be implemented in an environment like Emperia,” says Pierre-Nicolas Hurstel, Arianee CEO and Co-founder.

“Lacoste is bridging the gap between holiday shopping and gamification with this unique virtual experience. Tapping into a wide variety of demographics with the various rooms and product ranges enables Lacoste to attract a wide range of demographics.” says Olga Dogadkina, Co-founder and CEO at Emperia.

“Having a presence in the metaverse during such a significant shopping season and utilising NFTs in a practical way that creates a sense of community, will take Lacoste to the next level, allowing them to leverage e-commerce and Web3 innovation like never before, positioning the brand as fashion trailblazer.”

Retail Technology Innovation Hub